The new Tiffany & Co. store at University Village is opening today, Friday, Sept. 4 with a ribbon-cutting ceremony at 10 a.m., followed by an open house with Tiffany executives.
I was given a sneak peek of the store on Wednesday and was flattered to be invited to a cocktail party Thursday night for members of the media and VIP shoppers. The store doesn’t disappoint, with stunning decor that perfectly complements the gorgeous Tiffany jewelry on display.
I brought my mom to the event, and as we were parking she wondered aloud whether anyone is really shopping for high-ticket jewelry and questioned how well Tiffany would do at University Village.
I didn’t say anything at the time, because I knew that once she stepped foot into the store, she would fall under the spell of the new Tiffany concept.
What they’ve done right is taken their jewelry out of the cases and put it into the hands of women, most of whom can’t resist the bling. Additionally, as I mentioned in my Daily Find about the store, Tiffany has balanced their higher-ticket items with more affordable pieces, making it possible for many more shoppers to consider making a purchase there. The thing about a Tiffany piece is that it’s bound to be passed on from generation to generation. Plus, they’ve got such a huge inventory, there’s something there for everyone.
Sure enough, guess who walked out of the store with a brand new sterling silver Tiffany Key around her neck? That’s right, my mom. Bless her heart, my mom is a consummate shopper and a great bellwether for how well Tiffany will fare at University Village.