The world’s largest watch and jewelery show one, dating back to the original host in 1917 Schweizer Mustermesse Basel (MUBA) “Sample Fair in Basel, Switzerland.” Development today, the Basel Jewelry and Watch Jewellery Show has become the industry’s big rally. The total exhibition area of about 16 square meters, more than 2,000 exhibitors each year, nearly 100,000 professional buyers and visitors nearly 2,500 international media. According to the organizers of the briefing, mainland China alone, there are nearly 3,000 professional buyers to visit Basel, enough to see the jewelry and watch industry in China for the Basel show the degree of concern.
Exhibition is sponsored by MCH Corporation. Although the large size of the Basel exhibition, the management team, only 12 individuals. During the exhibition they will hire large numbers of temporary external resources. Food service, logistics, leasing and other flowers by the third-party suppliers. Eight-day exhibition, the exhibition is very smooth operation, workflow management was putting it mildly.
Basel Jewelry Show total of six exhibition halls, jewelry brands mainly in Hall 2, Hall 3 and Hall 6, the strength of a long history of participating exhibitors have set up booths here, and furnished very luxurious. Chinese Exhibitors Hall is located on the 6th International Museum, both jewelry, but also watch brands. Although the location is more remote all the pavilion, and layout is relatively simple, but as a collection of brands from all over the world, the search for raw materials, semi-finished products and processing technology buyers, is still very attractive . Most of the International Museum of the exhibitors from the country’s trade organizations or industry associations participating organizations, each country occupies a region. Major countries are China, India, Thailand, Turkey, Brazil, and several European countries. The largest pavilions from Hong Kong and Thailand. Hong Kong Pavilion organized by the HKTDC, many years to participate in exhibitions, this year on the 6th museum has more than 300 booths. Museum of Thailand by the Thai jewelry trade associations, the scale more than 100 booths, together, the scale effect is very obvious.